Crystal Multimedia Inc.

We provide Effective & Affordable Marketing solutions

Whether your goal is to increase customer acquisition or improve customer retention, CMM helps you create online and offline marketing campaigns so you realize a high return on your investment (ROI).

We strongly recommend using integrated marketing solutions

IMC wraps communication around customers and helps them move through the various stages of their buying process.
It helps establish relationship with customers. This ‘relationship marketing’ cements a bond of loyalty with customers and helps protect them from the onslaught of competition. The ability to keep a customer for life is a powerful competitive advantage.
Increases profits through increased effectiveness
Suggests that images shared in advertising and direct mail boost both advertising awareness and mail responses
Carefully linked messages help buyers by giving them timely reminders, updated information and special offers which, when presented in a planned sequence, help them move comfortably through the stages of their buying process.
Makes messages more consistent and therefore more credible
Saves money as it eliminates duplication in areas such as graphics and photography
In this fiercely competitive market, a marketing plan isn't complete without an internet component. Proven internet marketing strategies allow you to expand your business while lowering costs. Internet has created an environment where advertisers can access highly targeted markets.

A well-run internet strategy will:
Increase brand awareness
Improve your online visibility
Convert visitors into customers
Build Customer loyalty

Two significant components of Internet Marketing:

Search Engine Optimization and Pay-per-click

Search Engine Optimization and Pay-per-click marketing helps companies target consumers who are specifically looking for their services or products, hence increasing conversion rate.

Today, most people start their purchasing process in search engines. To be competitive, your business needs to be found prominently in search results. That's what Search Engine Marketing (SEM) is all about.

Search Engine Optimization helps your website rank higher in organic or natural search results.

- The top 10 organic results receive 75% of clicks
- Over the long term, you’ll get more website traffic for a smaller initialinvestment
- Organic search results tend to be long lasting

CMM employs a search optimization process that gets your business noticed by BOTH search engines and customers! Our optimization efforts are always focused on your customers, building your brand, and developing a strong marketing message that will differentiate your business from competitors.

Search Engine Optimization begins with effective keyword selection and proper keyword placement in your descriptive titles, meta-tags and text. CMM will review these elements (including your links and navigation structure) to insure that search engines can find and index all your pages.

Next we’ll take a look at your incoming links, because that’s exactly what search engines do! Each time a search engine finds a link from a reputable site pointing to yours, it’s like getting a vote of confidence for your site.

Search Engine Optimization is a continuous improvement process that yields both short and long term results. It is NOT a quick fix. When combined with paid advertising campaigns, you get an immediate improvement in your search traffic.

Sponsored advertising on search engines will bring immediate traffic to your website. The advantage of sponsored ads over other online media is the ability to:

- Display your ads to select geographic areas
- Turn ads on and off - show them only when YOU want them to show
- Target specific demographics
- Tightly control your budget and spending
- Run advanced reports

Sound great? Well, they are…but sponsored ads can also be costly if campaigns aren't set up correctly and monitored.

CMM designs and maintains paid ad campaigns to drive targeted visitors to specially created landing pages on your website. We’ll position your ad to receive prominent placement, high click-thru's, and conversions.

One of our Adwords experts will design and implement your pay-per-click campaign from start to finish.

Our online campaign development process includes:
An analysis of your organization’s goals
Determining a budget to meet your goals
Setting up accounts on various search engines
Keyword analysis and development
Creation of advertising copy and online ad banners
Keyword conversion tracking

A conversion happens when a visitor takes an action such as making a purchase, scheduling an appointment, or subscribing to your newsletter. These actions increase your revenue, or at least provide you with a lead. If your website conversion rate is poor then you'll experience a low return on your marketing investment. What's the point of pouring money into advertising campaigns on CitySearch, Google, or Yahoo if you fail to convert the traffic into customers?

Conversion rates are influenced by many things including:
- Trust and Credibility
- Strength of Product and Service Offerings
- Layout and Design
- Call-to-Action
- Usability
- Imagery
- Website Content and Sales Copy
- Headlines

CMM will analyze your website to identify areas that may be getting in the way of conversions. Depending on your needs, we'll review email messaging, ad campaigns, landing pages, and ecommerce. Your site may be sending the wrong message to the wrong people or you may be putting up hurdles that distract visitors from their goal.

Often, minor website changes can make significant improvements to conversion rates, thereby improving your bottom line.
If you’re currently running a pay-per-click ad campaign but not realizing a high ROI, contact CMM at 212-247-6014 and we’ll inject some life and "pizzazz" back into your campaign! We'll make sure your ad dollars are working hard for your business.